Give Buyers the Bedroom They Always Dreamed Of

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By Candy Wright, Guest Contributor

Bedrooms are a vital area to stage in a property that potential buyers can make an instant connection with. A good first impression could help encourage them to purchase the property and make this bedroom of their dreams a reality.

There is so much that you can do with the existing space and resources. Attention to detail will help your potential buyers make a quick decision when viewing that beautiful property you have.

Whether you are a DIY person who likes getting their hands dirty or if you prefer leaving the painting and decorating work to a professional, there are many ways to make a house or apartment look more inviting. Here are four distinct ways to creating that perfect bedroom:

Choose the best bedding

Photo credit: justbedding.com/au

One of the most essential tools of creating the perfect bedroom is choosing premium bedding. However, the choice for blankets, sheets, and pillows entirely depends on you. Some people prefer satin, while some will prefer cotton or flannel. In order to create a bedroom like the one below you will need to start with a blank canvas. Clear everything and start fresh. Perhaps paint the room completely white, while adding a feature wall, including some monochrome features like white walls with a black wall feature.

When it comes to choosing the bedding, select something luxury, perhaps with the monochrome theme. You might want to add some girly sequin cushions to complete the look of the luxury bedroom. Remember that buyers pay attention to detail, especially females, and they will find these details and features crucial when making their decision.

Add Artwork

Paintings, drawing, and pictures have the power to change the atmosphere of the whole room. Art has the ability to transform and provoke, even more it can stimulate a variety of feelings and moods. Therefore, it’s not a huge leap that art also has a definitive healing power. The perfect bedroom should be a place of comfort and nurturing. Choose wall art that will positively boost and soothe the people walking into the bedroom. Why not try and go for motivational pictures of beautiful locations, such as Eiffel tower in Paris?

Go with the Good Flow

Photo credit: justbedding.com/au

Did you know that the way you position the furniture can have an impact on how people feel. Feng Shui, the ancient Chinese principal of achieving proper balance, is also a popular concept when it comes to interior design. Literally translated as wind and water, feng shui can purportedly promote harmony in your immediate surroundings.

As the bedroom is such a fundamental space, it is a common go-to spot for feng shui treatment. According to feng shui, beds should be positioned opposite of doorways and bedrooms should be kept clear of work related materials. Feng shui is all about increasing positive flow and wellbeing, why not start with the bedroom and make your customers feel welcomed.

Build a Retreat

Photo credit: justbedding.com/au

You’ll want to create a blissful retreat for buyers. Bedrooms are epicenters of privacy and solitude, shielding you from external stress and allowing you the recuperative space to address the world on your terms. Doesn’t it just make sense to reinforce its protective qualities? Choose a wall color that will delight the senses of your customers. Find lighting that enhances the mood and perhaps consider installing a sound system that is filled with relaxing and inspiring music. Make your buyers feel like this is the perfect house or apartment for them to escape from their daily problems. A dream bedroom should be a perennial comfort zone for your customers. If you design it well, your potential buyers will look at the room as their daily vocation, where they can hide from all the everyday stresses, serving as their own personal paradise.

 

ABOUT THE AUTHOR: Candy Wright is a lifestyle blogger who writes for justbedding.com/au.

 

 

Source - Realtor.org

Quick Ways to Create Shade

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Help sellers create a cool outdoor living space buyers will want to relax in during showings — and come back to after they’ve bought the place. Post to Facebook a free article from the REALTOR® Content Resource with smart ideas to create shade in the yard: “Quick Ways to Make Some Shade, but Don’t Forget Trees are Best,” It’s one of five free articles now available in the “Stay Cool for Less This Summer” article package. Share all five today.

Visit houselogic.com for more articles like this.

Copyright 2014 NATIONAL ASSOCIATION OF REALTORS®

The REALTOR® Content Resource is brought to you by the NATIONAL ASSOCIATION OF REALTORS®. With it, you can download free homeownership content from HouseLogic to your marketing materials.

Source - Realtor.org

Pillow Talk: How to Use Pillows in Staging

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By Audra Slinkey, Home Staging Resource

I gotta say it, I LOVE pillows! I’ve seen so many spaces transformed with the simple addition of pillows that I had to share some of my favorite photos of pillow inspired spaces, as well as my top six tips to styling and staging with pillows!

My friend HSR Certified Gregg Churchill, an amazingly talented Australian Home Stager and Designer knows the art of pillow placement, so I’m using some of my favorite photos of his work exclusively to give you my top tips and to conclude with some of my favorite places to buy pillows …

Tip #1 – You Can NEVER Have Enough Pillows, so Go Big!

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

Can you imagine if this furniture were not dialed in with pillows? This is a perfect example of how the right placement and selection of pillows can transform couches.

Tip #2 – Don’t Get “Matchy Matchy.” Mix It Up!

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

As a designer, there are things you want to “match” to add calm and symmetry to a space (like the tables and lamps above). BUT when it comes to pillows, have fun and get a little crazy! I love how Gregg completely breaks the rules here with his color and pattern choices to make this otherwise boring, white space…POP!

Tip #3 – Use Pillows to Guide the Eye in Staging

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

Okay, imagine this room without the pillows. Again, Gregg breaks some rules beautifully by drawing the eye up and away from the dated terra cotta tiled floors to the colorful, selection of pillows contrasted against the white couches. Not only does he distract but he connects the floors with the space through the choice of two similarly colored pillows….love it!

Tip #4 – A Square for Every Chair

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

I have to say, I love the on-trend, coral pillows on the end chairs of this dining room as a way to connect the art with the space. By using a clean, bright, color palette of similar tones it all just flows well together, so add those pillow squares to the chairs when it works like this.

Tip #5 – Add Drama and Go “Colorless”

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

This is probably my favorite photo because Gregg removes all the color from the space for dramatic effect, so the buyers walk in and go…whoah! The reason this works so well is because he cleverly inserts plenty of textures and pattern (fuzzy rug, platinum lamps, geometric throw and pillows). Gregg deleted the color from the space, which allows a buyer to notice the architectural elements they are buying that are special in this room, i.e. the wainscoting and hardwood floors.

Tip #6 – Pillows Make Spaces Happy!

Photo credit: Gregg Churchill, Mr. Home Staging & Design, mrhomestaging.com

This room without the pillows? You would have zapped all the “happy” out of the space.

Okay, I admit it…I’m a pillow junkie! This is why I like to buy pillow covers at www.etsy.com (search for “pillow covers” and look for good reviews), which means I can store them better. I also look for pillows with zipper enclosures for easy washing and storing.

I shop at HomeGoods, Pier1, BurkeDecor, WayFair, BallardDesign, and PotteryBarn (most of which I get my “To the Trade” Discount).

What are some other pillow tips you want to add?

ABOUT THE AUTHOR: Audra Slinkey is president of the Home Staging Resource, a RESA Accredited home staging training and certification company. Slinkey has personally trained over 3,000 stagers worldwide and is a bestselling author and international speaker. She also serves as president of the American Society of Home Stagers and Redesigners. Connect with her on Facebook!

Source - Realtor.org

Make Home Valuation Systems Work to Your Advantage

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Sam DeBord

By Sam DeBord

Online home valuations have a rocky history.  From automated valuation models (AVMs) used in lending during the mortgage boom to consumer-focused products like Zillow’s Zestimate, the accuracy of these valuations has always been an issue for real estate professionals.  Despite online valuations’ inability to consistently provide an accurate home value on an individual basis, one thing is clear:  They’re very popular.

While the misinformation creates fairly regular confusion for consumers, the regular annoyance to many real estate professionals has simply become an opportunity for others. Consumers gravitate to online valuations in droves, so many professionals are starting to offer their own versions.

There are plenty of online valuation tools for agents and brokers available, and although they’re not a brand new concept, the number of companies offering them is growing.  The simplest versions are standalone websites that do just one thing: get home sellers to enter their address and contact information, and deliver them an estimated value report.

Companies sell these websites directly to agents, and provide some training and networking online with other users to learn to drive traffic to them.  We tested the product from Home Value Leads in California. Facebook ads and Google pay-per-click campaigns are used to attract home sellers who are curious about their home’s value. The sellers click on an ad about home prices in their neighborhood, fill in their address and contact info, and receive their value report. The agent can follow up to explain the inaccuracies that are inherent in an online valuation and offer a personalized follow-up or CMA to better educate the consumer.

Full-service website vendors are integrating the home valuation tools as well. The most recent one we tested was from Real Geeks in Hawaii.  Customers simply add it to their current Real Geeks website with a call-to-action asking sellers “What’s Your Home Worth?”  They can also drive traffic with paid ads. The same follow-up and personalized explanation with a consumer makes the process educational for the home owner and valuable for the agent. It’s tied in to the back-end of the agent’s current website, so the leads from sellers and buyers exist in the same database.

While it might seem like a simple form on a website could generate the same leads, the simplicity and single focus of encouraging a user to enter their address is the beauty behind these products. Conversion rates are far higher on these tools than when simply asking a user to fill out a form on a regular website. They’re built to prod each user along to the next step, and they do it well. Even without all contact information, simply getting an address from a consumer might be reason to send a postcard to the homeowner who might be thinking of selling.

Many of us roll our eyes when we hear “But Zillow says my house is worth X.” It’s a professional annoyance, but if we’re honest about it, it’s a genius marketing tactic. These new tools create an opportunity to get past being frustrated with the tactic, and to use it yourself to create some new customer contacts. With consumers now on your website, you can start the education process about home values right away.

Sam DeBord is a state director for Washington REALTORS®, and managing broker with Coldwell Banker Danforth. Connect with his team, Seattle Homes Group, at SeattleHome.com and SeattleCondo.com.

Source - Realtor.org

Need More Space? 8 Hidden Spaces in a Home

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Source - Realtor.org